35-year-old Sunny Leone is remembered as a former adult entertainer. She is also the recipient of the ‘most searched star on the internet in India’. But Bollywood is not the end for this star and she has plans for other business too.
Apart from being recognized as an actor, she also wants to be tagged as “Entrepreneur”. She recently launched a perfume “Lust” in Dubai.
The sense of business might be inculcated in the actress in the childhood itself. She recalls, “I was 8 or 10 years old when I used to go to the street with my brother and a neighbor in Canada, and shovel snow in the driveways and earn a dollar a piece.”
She remembers that before entering high school,she used to put lemonade stands in summer to earn a dollar or so.
Again in high school she joined a club, called Future Business Leaders of America where she learned a lot about marketing, supply, and demand.
Even when she was in adult content business, she said, ” I realized that (adult content) was a business. But more than that, I wanted to own a website and run my own company.” She used to handle everything. “If I have to be in this industry, I want to make all the money—every dollar. After all, it is my body, my image, and my brand”.
Recently apart from the perfume, she has also invested in a franchise for a box league cricket, web-based short stories, and an online game.
To manage her website and to expand her brand profile, she learned HTML, video editing, photography and everything from start to finish. She understood the meaning of web traffic by these skills.
She believes in the idea of growing slowly and steadily and making the roots of the company strong. She is a risk taker but only if she is aware of it. If she understands the risk is not financially viable, she might not step into it.
Here are some of the business in which Sunny Leone has already stepped in –
1. Lust Perfume Line
The perfume cost around Rs. 249 and is designed by the actress herself. The perfume can be bought online as well as offline and also include deos for men and women.
2. Box-league cricket team Chennai Swaggers
The team is a part of a reality show cricket tournament backed by Balaji’s Ekta Kapoor. The team has soap opera stars including Shabbir Ahluwalia, Mouni Roy, Sangram Singh and Ritwik Dhanjani among others.
3. Sweet Dreams
A collection of mobile-erotic stories which are written by Sunny herself. All one needs to do is download the Juggernaut app and a short erotic story would be delivered at 10 pm.
4. Teen Patti with Sunny Leone
An online game started in December last year allows the player to play teen Patti and chat or trade gifts from other players. There is also a chance to win Sunny Leone digital collectibles after crossing certain levels.
We hope Sunny earns a good name & fame in entrepreneur world as she earned in the Bollywood industry.
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