As the whole world is mourning about India’s 500 and 1000 note ban and Trump’s win, some people out there are sad for a different reason.
Toblerone has changed its shape.
The peaks are slimmer now and the valleys have gone wider, but the price remains intact.
As fans outrage with this decision, the company has come out with its explanation.
“Toblerone is all about the triangle,” quoted Stephen Mason on Facebook. “Why couldn’t you just lose a triangle at the end or make the triangles smaller?
The 400-gram and 170-gram milk chocolate bar have been cropped down to 360 grams and 150 grams to reduce costs.This has been done as the prices of ingredients has been rising up day by day.The altered shape is visible only once the box is opened.
Stephen also quoted ” we had to make a decision between changing the look of the bars or raising the price.”
Consumers are outraged by this decision. Consumers made Toblerone’s Facebook page a medium to enquire why the company has decided to add those gaps between the triangles, why did they increase the valley size between peaks, rather than decreasing the length of the bars.
Toblerone bars were first fashioned in Switzerland in 1908. They occupy a unique room in the hearts of countless British consumers. The chocolate treats were usually brought back from holidays overseas.
Lee Yarker, a Toblerone lover quoted “Fair enough reducing the weight of the bar, but why the big gap in between segments? Looks stupid in my opinion, could have just made the bar shorter and kept the original design.”
“It looks dreadful … you should have reduced the length and kept the chunky triangles,” Cathy White added
British consumers took to social media to criticize about changes done to their favorite Swiss-made luxury chocolate bar, which has had its unique shape for more than a century now.
This is how Twitterati reacted on the issue
#Toblerone and the consequences of #brexit . And this is just the begining…
— Alex Carcasona (@AlexCarcasona) November 9, 2016
Forget @realDonaldTrump becoming president. I'm more angry that #Toblerone is increasing the space between the triangles
— Saf (@_safwaan_) November 9, 2016
Day to welcome drastic changes #TRUMP #IndiaFightsCorruption INR 500,1000 notes scraped, #Toblerone changes shape!
— Jayeeta (@jayeeta18) November 9, 2016
So first Brexit , then Trump and now they are messing with Toblerone 😖 what else can actually go wrong? #trump #Toblerone #brexit
— Emileetunenuit (@EmileMalakhia) November 9, 2016
OK – I've put it to the test. The new #Toblerone looks underwhelming at best BUT it makes the perfect toast rack… pic.twitter.com/tdROkdwsX7
— Will Foster (@wgsfoster) November 8, 2016
It slowly becomes a box of air. #Tobleronehttps://t.co/p59dCbLFVu pic.twitter.com/DjQJREH9GB
— 9GAG (@9GAG) November 8, 2016
Oh no! What's next? #Toblerone #TobleroneGate pic.twitter.com/yd3In76QHA
— David Maninger (@Davemanin) November 8, 2016
https://twitter.com/biscuitahoy/status/795964334396555264
You vs The guy she tells you not to worry about #Toblerone pic.twitter.com/TbJh4yrGCh
— My Name Is James (@_JamesGtfo) November 8, 2016
#liveline #trumpwins #Toblerone #TobleroneGate You're not banging on about feckin' Toblerones now, are 'yis? #Tobleronemehole pic.twitter.com/SFfPRCTj8B
— Micko Reilly-(What 'Green Jersey'?) (@Mappermick) November 9, 2016
Are you happy with this shape? Let us know your views in the comments section.
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